Appeal to fear ad

http://www.google.com/imgres?um=1&hl=en&noj=1&tbm=isch&tbnid=DeHVv_C0awVC7M:&imgrefurl=http://www.stanford.edu/class/linguist34/advertisements/fear%2520ads/pages/rogaine_jpg.htm&docid=F3AaaC7gCT4rxM&imgurl=http://www.stanford.edu/class/linguist34/advertisements/fear%252520ads/images/rogaine_jpg.jpg&w=742&h=1089&ei=toq0Tsb9CKqPigLj0OBl&zoom=1&iact=rc&dur=678&sig=108572797309938422470&page=1&tbnh=153&tbnw=104&start=0&ndsp=12&ved=1t:429,r:0,s:0&tx=69&ty=98&biw=1173&bih=512

This argument is appeal to fear because it is stating that men balding is a genetic trait and if you do not want this you can use Rogaine. It states “Your dad want you to have things he never had. Like hair.” This is many young males fear that they will go bald so therefore if you use Rogaine this will be fixed. It is not a good argument because your dad could want you to have many things in your life that you didn’t have. A better argument would be “Use Rogaine so you could have things that your dad didn’t. Like hair.” This advertisement would be very persuasive to men starting to bald or have a dad who is bald but there could be many other traits to be scared of as well or their dad might not be balding. The best argument would be “If you are scared of balding, use Rogaine.